In an impressive turn for the supplement industry, Ingredientes Latam has discovered that the demand for iron supplements has experienced an explosive annual growth of more than 900%.
According to Vanesa Micolucci, the Director of Ingredientes. Vanesa pointed out that this increase reflects a growing awareness of the importance of iron in the diet, as well as confidence in new formulations that eliminate the previously associated side effects with its consumption.
ngredientes Latam attended Vitafoods Europe in Geneva, Switzerland, and visited the Lubrizol Stand with Isabel Gomez, Global Marketing Manager, who shared valuable information on how sensory science is transforming the world of nutraceuticals.
From creating smaller tablets to choosing ingredients that captivate consumers, Lubrizol is leading the way toward brighter wellbeing.
Watch the Full Interview with a Brilliant Mind & The Sensory Power of Nutraceuticals
Creating Smaller Tablets in Nutraceuticals
Lubrizol is showcasing Carbopol® for nutraceuticals, a new EU food-grade approval that allows manufacturers to differentiate their portfolios and create unique product claims. The multifunctional benefits of Carbopol polymers offer consumer-centric solutions by providing a convenient way to make tablets smaller and easier to digest.
Additionally, the unique properties of the polymers can provide stable and controlled release or suspension of active ingredients, ensuring a consistent supply of nutraceutical benefits.
Captivating Consumers with Science and Sensory
Isabel emphasizes the importance of meeting consumer needs. At Lubrizol, they understand that consumers seek products that not only contain scientifically and clinically backed ingredients but also offer a positive sensory experience.
Lubrizol offers a comprehensive line of products, including Lipofer™ and Magshape™, backed by science and designed to delight consumers. These bioavailable and microencapsulated ingredients allow manufacturers to differentiate their portfolios and create unique products in the market.
Magnesium as a Top Ingredient in Nutraceuticals
Magnesium, known as the mindfulness mineral, is gaining prominence. It has been shown to facilitate hormonal balance, enzymatic activity, and neurotransmitter function that regulate mood and stress relief. Lubrizol offers Magshape™, a microencapsulated magnesium source that provides all the benefits of magnesium without concerns of low absorption or organoleptic stability. Magshape™ contributes to proper muscle function and energy levels to enhance performance.
Iron and Its Challenge in Formulation
Iron is a popular supplement, but consumers seek alternatives that offer a positive experience. Iron supplements are often associated with unpleasant side effects like metallic taste and stomach discomfort. Lubrizol offers Lipofer™, a reliable solution that guarantees a pleasant taste and low gastric irritation. Lipofer™ provides bioavailable iron without the common issues associated with other iron supplements.
Sensory science and innovative ingredients are transforming consumer wellbeing. Lubrizol leads this change by offering solutions that are not only effective but also pleasant for the senses.
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