TopGum Launches First Liquid Honey-Based Gum Supplements, Called HoneyGum: An Innovative Line of Clean-Label Functional Gums.
Gum supplement manufacturer TopGum Industries, Ltd. (TASE: TPGM) has introduced HoneyGum, a line of all-natural, honey-based functional gums. This new product joins the company’s rapidly expanding portfolio of advanced dietary supplement gums.
The Magic of Liquid Honey
What makes this gum unique is the use of pure liquid honey in high doses, instead of the commonly used powdered honey. Harnessing the ancient benefits of pure liquid honey, HoneyGum seamlessly fuses one of nature’s finest ingredients into its advanced gum formulation technology.
Presentation at SupplySide West
The company will showcase the new line, along with its innovations Caffeine Gummicino, IronGum and others at SupplySide West, Mandalay Bay, Las Vegas, October 30-31, 2024, Booth #5647.
The Renaissance of Honey
Honey is enjoying a renaissance among consumers. According to CNBC, honey was a key trending flavor in multiple food and beverage products featured at the 2024 Summer Fancy Foods Show in New York. Honey also ranked third on the Winter Fancy Food Show 2023 Trendspotter Panel’s Top 10 List.
The HoneyGum Experience
TopGum taps into the honey trend with five functional gummies that target specific health categories:
- Honey Sleep Relaxation: Featuring 500 mg of honey, chamomile extract, GABA, L-theanine, and valerian in a calming lemon-chamomile flavor, designed to promote restful sleep.
- Honey Immune: This gummy is enriched with 500 mg of honey, elderberry, vitamin D (1000 IU), and other vitamins in a vibrant mixed berry flavor.
- Honey Immune Ginger: Combines ginger, propolis, and honey (500 mg) in a refreshing apple flavor.
- Honey Energy: Delivers 500 mg of honey-infused energy via B vitamins and caffeine in a bright tangerine flavor.
- High-Dose Honey: Delivers the most honey in a single gummy, enriched with biotin for beauty from within, and comes in a natural light brown shade.
The Top Gun Process
HoneyGum incorporates pure liquid honey in a high dose, preserving the benefits of gum without the use of fillers like corn starch and stabilizers.
Blending liquid honey into a stable gum matrix in a way that achieves the right texture and flavor is a complex process.
But it was important to us to showcase the benefits of honey without the unnecessary additives that can come with a dry or powdered ingredient. Each HoneyGum gum is a sensory delight. With unique flavors like lemon chamomile, mixed berry, and mandarin orange, these gums aren’t just wellness-supporting supplements, they’re all-natural treats.
Explains Jennifer Toomey, Head of New Product Development, U.S., for TopGum.
Focus on Active Lifestyle
The new line of honey-based functional gummies is designed to meet the diverse needs of consumers in their active lifestyles.
Each HoneyGum product is carefully crafted to offer a comprehensive wellness solution in a deliciously chewable and convenient format. This new series of gummies is a key example of how TopGum can innovate a complete line of products that respond to consumer demands for functional supplements that can offer a tasty and enjoyable experience.
Says Eyal Shohat, CEO of TopGum.
Innovation and Technology
HoneyGums were created using TopGum’s advanced technology to combine pure liquid honey with the company’s proprietary prebiotic gum matrix. This process harnesses the natural sweetness and prebiotic benefits of fructo-oligosaccharides (FOS) with the natural goodness, signature flavor and sweetness of honey. The gums come in a unique hexagonal shape, inspired by natural honeycombs, for tactile and visual appeal.
What are the Properties of Honey?
Honey, rich in natural antioxidants and minerals, has been prized for centuries as a remedy for soothing throats and relieving coughs. It comes in a variety of flavors and colors, depending on the flowers from which the nectar is collected. In general, honey has a lower glycemic index (GI) than table sugar and may cause a slower rise in blood sugar levels. (The exact GI depends on the type of honey and its composition.)
Fully customizable
The HoneyGum line is fully customizable, showcasing TopGum’s advanced formulation capabilities spanning organoleptic qualities such as taste, color and shape, as well as bioactive composition and concentrations. This flexibility allows brands to develop tailor-made products perfectly aligned with consumer preferences, illustrating TopGum’s ability to innovate and its strong customer focus.
Official Launch at SupplySide West
TopGum will be showcasing HoneyGum at SupplySide West, October 30-31, 2024, at Booth #5647 in Las Vegas. Attendees are invited to explore a world of innovation driven by advanced science and proprietary technology. HoneyGum will be on display in the tasting center and featured in the TopGum booth alongside other gum creations, including IronGum™ and Gummicino™.
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