In this article we tell you all about Lubrizol’s new magnesium prototype, presented at SSW Las Vegas.
At the recent SSW event in Las Vegas, Ingredients Latam & Lácteos Latam took on the task of selecting and interviewing the most outstanding companies that presented their innovations in the ingredients sector. Vanesa Micolucci, director of the News Portal, visited the event and had the privilege of being able to interview some of the key figures in the industry.
When passing by the Lubrizol stand, we had the opportunity to interview Isabel Gómez, who kindly shared details with us about the innovations they were presenting. Isabel explained to us that Lubrizol has positioned itself as a leading company in offering innovative solutions and technology designed for the consumer.
Exclusive Interview with Lubrizol
Among the featured products he mentioned:
LIPOFER™: Microencapsulated iron, especially focused on women, which improves bioavailability and reduces side effects.
NEWCAFF™: Microencapsulated caffeine that offers a sustained and controlled release, ideal for improving performance and concentration.
MAGSHAPE™: Microencapsulated magnesium, designed to solve the challenges associated with magnesium consumption, such as the need for large doses and possible side effects.
Carbopol: A new excipient that helps improve nutraceutical formulations, providing stability and efficacy.
Isabel highlighted the importance of magnesium, especially in the US market, where there is a growing awareness about its benefits for sleep and post-exercise recovery. In this context, Lubrizol launched the prototype of MAGSHAPE™, a powder with a high concentration of magnesium, designed to be consumed without water, offering convenience and high bioavailability.
This innovation seeks to solve magnesium consumption problems, providing a daily dose in a small 1.5g sachet and guaranteeing a good taste without side effects.
Isabel also told us about the market research they conducted to better understand consumer needs and challenges. Through review platforms and consumer panels, Lubrizol was able to validate the product’s acceptance in terms of taste, texture and convenience, thus ensuring that MAGSHAPE™ is an effective and well-received solution in the market.
The visit to SSW Las Vegas was an enriching experience for Ingredients Latam & Lacteos Latam, allowing us to discover the latest trends and innovations in the industry. We are excited to share these developments with our readers and continue exploring the future of ingredients and nutraceuticals.
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